Axe Says Two Average Women Make One Hot One

axe_collide.jpg

In typical Axe fashion, here's another commercial that, again, illustrates wearing Axe deodorant makes a guy a babe magnet. Though instead of Axe attracting existing hotties as in prior ads, this ad shows how the deodorant transforms seemingly average women into super babes by combining the best features of the two into one. Of course, the whole ad just reinforces the impossible-to-live-up-to stereotype of the perfect woman by demeaning women at the same time. Oh it's just an ad. Let's not get all over analytical here and just enjoy the transformation into hotness.

Written by Steve Hall    Comments (2)     File: Commercials     Sep- 8-06  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines
-->

Comments

It’s always interesting to note that the company behind Axe is the same one behind Dove.

Let’s hope the Axe effect works to make super babes out of the Dove girls too.

Posted by: HighJive on September 8, 2006 03:57 PM

Impossible-to-live-up-to, and yet the "perfect" babe was played by a real live actress who actually exists. Ever notice how it's always the ugly chicks who gripe the loudest about how women shouldn't be judged for their looks? Go figure.

Posted by: JB on May 10, 2007 02:42 AM

Post a comment