Motorola Signs Three Year Deal With Danica Patrick


That Danica is getting more sponsorship action than many male race car drivers before her. Oh wait. Probably not. It's just that she's female and female race car drivers make news. Anyway, Danica Patrick, who, like all female athletes before her, did the FHM spread, signed a three year, $35 million sponsorship deal with Motorola. Her 2007 car will be black with blue accents to match Mototola's colors. Photo credit: Julio Cortez/AP.

by Steve Hall    Sep-13-06   Click to Comment   
Topic: Sponsorship   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Joining Michael Andretti's team for next season had something to do with the deal. But the real reason for the deal and publicity is, IRL has done such a poor job of marketing its series, teams, and drivers, without a hot, skilled babe with media coverage or in ads, no one would no or care.

Posted by: Greg Gillispie on September 13, 2006 9:39 PM

How can you not love her? I think Motorola made a smart advertising move...

Posted by: David on September 18, 2006 11:43 AM