Viral Maestro Gary Brolsma Returns With 'New Numa' Video


Gary Brolsma, famous for starting the worldwide Numa Numa craze over a year ago is back and back in a big way. He's capitalizing on the global viral fame he achieved with his original home grown video with a new "New Numa" video to promote his New Numa website on which people can enter the $45,000 New Numa contest by making their own video to the tune of the New Numa song. Making sure to fully capitalize on his fame, Gary also offers ringtones, iTunes downloads, chats with Gary, Cafe Press Numa Numa gear and an Americanized version of the song by Dan Balan. It's all pretty kitschy considering Gary's beginnings and, if successful, a proof point on the power of viral marketing.

Of course there's already detractors saying he's sold out but others thinks he's leveraged his unplanned fame into something with a revenue model. We side with the latter and think the dude could be onto something big. You can check out all the angst here in the forum section of the site. It's all pretty obsessive but fun at the same time.

While you're obsessing over all the Numa Numa history just as we can't seem to help ourselves from doing for hours on end, be sure to check out this compilation of 23 unique versions of the song from bands all over the world. We are uncontrollably, compulsively and helplessly addicted to this stuff. Someone please make it stop! It's 2:24AM right now and we need to sleep!

Obsessiveness aside, we welcome the second coming of Gary and fully expect to see him crank up some serious activity on his MySpace and YouTube sites perhaps even exceeding the following his original achieved. Just as before, we fully expect brands to jump on the ride as well and create their own versions as 42 Below and Oxygen did before.

Written by Steve Hall    Comments (1)     File: Video, Viral     Sep-16-06  
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Some people really know how to stretch their 15 min.

Posted by: roger on September 16, 2006 07:05 PM

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