360 Mobile Video Billboard Brings Times Square to a 'burb Near You


Here's something we don't get to report every day. Massachusetts company Alt Terrain LLC unleashes an actual new media platform. We were like, is that possible?

The patent-pending 360 Degree Mobile Video Billboard delivers ad content (even 30-second moving spots) to thousands of eyeballs in a given hit. Right now it's in New York, LA, Chicago, Boston, and San Francisco. You attach it to your car, truck or SUV.

Wait. Four-sided, mobile, audio/visual advertising? We'll say for the record that if we were the inventor of the dated but endearing ice cream truck, we'd be pretty pissed that somebody was trying to take our idea, attach a bunch of bells and whistles to it and pass it off as their invention. - Contributed by Angela Natividad

Written by Angela Natividad    Comments (1)     File: Outdoor     Dec- 6-06  
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That seems really dangerous. I'm sure people will be crashing into other cars as they are watching the end of an ad instead of watching the car in front of them.

Posted by: Kelly Q. on December 6, 2006 03:20 PM

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