KCA Rebels Confuses Us, Wreaks Havoc


So somebody emails us and goes, "Holiday time is more than just stupid f'in holiday cards, isn't it?" and we sigh with relief and go, hell yeah it is. And then we realize this is actually a plug for what they think holiday time is all about.

The cause is KCA Rebels, a liaison between Keep a Child Alive and Blender and the usual college hipsters who all want to be in bands and get famous. The winning band gets a record contract and a feature in Blender, but mainly this is to "promote awareness" (we love that phrase) about ... hm. Something related to keeping children alive. We're almost sure of it.

And because we were asked to, we'll link to this FLiP article too. Upon closer inspection it occurred to us the article has little or nothing to do with KCA Rebels and more to do with giving for the holidays with a web 2.0 tie-in to Facebook. And since this is completely fucking all over the place anyway, guess what? We're listening to Madonna's "Lucky Star" right now. And to give this an appropriate philanthropic tie-in, we're thinking of donating something to the kids at St. Jude. And for the requisite hipster 2.0 tie-in, lookie lookie - we're blogging about it.

by Angela Natividad    Dec-19-06   Click to Comment   
Topic: Events, Online   

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In case there is any confusion Angela, let me help to clear it up.

KCARebels.com is a marketing campaign for none other than KeepAChildAlive, an organization that provides life saving anti-retroviral medications to children and families dying of HIV/AIDS in Africa. The marketing campaign is a pro-bono effort conducted by Night Agency, in coordination with KeepAChildAlive's new collegiate effort, KCACollege. If your still with me, read on...

KCARebels is a campaign created to help "promote awareness" to college students - as many students ARE actually interested in helping make the world we live in a better place. Tons of proactive student bands have signed up - and are out on their campuses right now promoting their involvement in the campaign to drive votes, thereby promoting KeepAChildAlive. As for the post regarding the FLIP article, that is just a simple reminder that the holiday is a great time to donate money to your favorite charitable organization, whatever that may be.

Thanks for the coverage, regardless of its naive and condescending tone. All press is good press for this great cause. If you've learned something today, than I've done my part. If your still in the dark, feel free to give me a ring or shoot me an email anytime.

Happy Holidays to all.

Posted by: Darren Paul on December 19, 2006 12:39 PM

Oops, I've unleashed Angela on you, Darren:-) We know you do good work. Unfortunately, when Angela joined Adrants (yea, someday I'll get around to making an official announcement :-) ), I told her she had to be naive and condescending just like me otherwise we'd just be all smart and boring like Ad Age. Oops. Did I just say that?

Posted by: Steve Hall on December 19, 2006 1:11 PM

Thanks for the clarification, D. I do love a good cause. But which antiretrovirals? Nevirapine? Hope not.

Posted by: Angela Natividad on December 19, 2006 1:23 PM