Lego Commits 'Advertising Crimes Against Humanity'


Less than one day after a set of Lego ads appeared out of Saatchi & Saatchi China which bluntly belittled major world catastrophes, a video entitled Advertising Crimes Against Humanity has appeared on YouTube that doesn't paint a pretty picture for Lego or Saatchi. The video shows each of the three ads in the series and zooms in on the Lego logo. At the end, Saatchi's China phone number is provided and viewers are urged to direct their concerns to the ad's creators whose name are provided. We've placed a call but it's the middle of the night over there and no one answered.

We're hoping these are fake ads. If not, Lego may find itself in a bit of a PR fiasco.

Written by Steve Hall    Comments (2)     File: Brands, Video, Worst     Dec- 7-06  
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Forgive me but, I don't find the ads themselves in poor taste.

The copy reads "Rebuild it". I interpret that as "It is repairable." That's a possitive message.

The only fault I see is in the the point of view of the videographer who is clearly trying to start a problem.

Posted by: Donna on December 7, 2006 11:57 PM

If you hate the ad, don't buy the product. Simple. It's only advertising. I don't see the need for this hue and cry. Seems silly to me. While I don't think it's a great campaign, I don't consider it offensive either.

Posted by: sonal on December 8, 2006 02:54 AM

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