Microsoft Makes Good with HANDTOSS Sufferers
In an intersection between the surreal story-telling band The Decemberists and Napoleon Dynamite, Microsoft uses Clearification to promote Vista. This is a subtly witty bio-site about a guy suffering from HANDTOSS, or Hyper-Achiever with No Direction and Tendency to Overcomplicate Situations Syndrome.
The campaign was created by McCann and Mekanism. The HANDTOSS victim is comedian Demetri Martin. We never thought we'd say this about any one of Microsoft's myriad attempts to de-stodge, but we dig it. Then again we'd love anybody who covertly reveals his favourite subject in school "involved karate and ... crying."
We could listen to this guy spout neuroses in his mellow little voice for hours. - Contributed by Angela Natividad
Fantastic creative, but I'm not sure how successful it will be in promoting Vista. Still, it was better than a Scientology audit. I'm going to do it again and again...
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