Mini Makes Small Scene in Baggage Claim


A Madrid airport recently featured a wrapped Mini waiting for its loving master in baggage claim like any other snowboard or piece of luggage.

This was for "It comes with me," a campaign thrown together by Dommo which wanted to demonstrate obsessive love of the zippy little car by suggesting somebody brings it everywhere, even onto the plane.

We can only imagine how much imagined bullshit an airport would have to go through to accommodate a douche who insists on bringing his car everywhere. We can only imagine the "what the fuck?" thoughts going through the minds of the guys whose bosses asked them to plastic wrap a vehicle. So by suggestion the placement is kind of funny. Only kind of though. Like, almost just microscopically funny.

by Angela Natividad    Dec-19-06   Click to Comment   
Topic: Campaigns, Outdoor   

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It's relevant. It's smart. It's funny. Love it!

Posted by: Alla Donina on December 19, 2006 2:47 PM

This is bloody brilliant. I think you adrants folks are a tad jaded if you don't think this is funny and directly connected to the consumer insight. Good post, though.

Posted by: JP on December 19, 2006 4:50 PM

"Bloody Brilliant," or "relevant" You boys been drinking? All that trouble to place a punk car in the way of a bunch of travelers trying to drag their bags to a cab. I will admit I like the idea of covering up the tonka toy.

Posted by: roy on December 19, 2006 6:27 PM