I Wear A Wonderbra And I Don't Read 'The Economist'


What exactly is this ad saying? I have breasts so I'm not smart enough to read The Economist? I show a lot of cleavage so I don't have to be smart to get what I want? I wear a Wonderbra so every man is at my beck and call? I'm a stupid female that thinks my breasts are more powerful than my brain? OK, maybe that last one's kinda true for some but still. Perhaps Linda Foster is just so cool for wearing a Wonderbra that intelligence like The Economist are just beneath her. Maybe the Wonderbra is so effective it makes her breasts so huge see can't see over them to read the magazine. Please. Explain this ad to us.

by Steve Hall    Jan-25-07   Click to Comment   
Topic: Magazine, Strange   

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While many rise up the corporate ranks by working hard and reading publications such as the Economist, Linda was able to find success purely on the niceties of her rack. All by the tender age of 29. (The look-hot-and-get-promoted joke.)

Posted by: okay. on January 25, 2007 11:55 AM

The complementary ad is the clean shaven ad executive, age 60.


I read the Economist, but big boobs supply my demand curve.

Posted by: nancy on January 25, 2007 12:13 PM

co-op between Business Week & Wonderbra?

Posted by: copyranter on January 25, 2007 12:40 PM

The wrath of The Economist is going to come down on them hard...mark my words.

Posted by: Wordhumper on January 25, 2007 2:40 PM

Having worked on the original Economist campaign I have to make a couple of points here...
First of all... Copyranter, who I am a big fan of, he swears almost as much as I fucking do, needs to realize this is a parody of an Economist ad. Not Fucking Business Week.
Second, this isn't just sexist, it fucking stupid frat boy shit... Who's Wonderbra's agency... CP+B? It certainly smells that way.
Third, I guarantee whoever came up with this has never read The Economist. Which is written by smart people for smart people (like me!) The wanker that did this piece of shit got the idea, or if you prefer, "Homage" (French for plagerism) out of a fucking awards annual.
Jesus, does anyone do anything original these days? No wonder this business is fucked.
Shit, time for another drink!!!

Posted by: George Parker on January 25, 2007 3:41 PM

Thanks for the kind fucking words, George. Also, I was kidding with that co-op comment.

Posted by: copyranter on January 25, 2007 8:30 PM

I know. It was that sixth fucking Gin & Tonic that did it. After I posted I thought... Oh Fuck, I've just made a dick of myself. But then I re-read Donny's opus and realized I had nothing to apologize for, 'cos I'm never in doubt. Time to hit the weights... That's double G & T's. Keep up the good fucking work... Do I know you?

Posted by: George Parker on January 25, 2007 8:34 PM

I'm gonna stay away from using foul language but you can find the original ad that has been ripped off at http://ettf.net/archives/6015

Posted by: Hugo on January 25, 2007 8:36 PM

Come on,
it's clearly saying that the girl
doesn't need to be that good at doing her job to have success, because of the Wonderbra effect.
Like it or not...

Posted by: luca on January 26, 2007 7:48 AM

Economist readers are just known for droopy boobs - I mean, they even foreshadowed it on their cover:


Posted by: ariel on January 26, 2007 10:19 AM

I think this is a brilliant example of micro-targeting. This ad is clearly designed so that it will only make sense to award show judges.

Posted by: rushing on January 26, 2007 11:59 AM

That's fucking hilarious, rushing!

Posted by: Steve Hall on January 26, 2007 1:33 PM

Yes, but it will only win the Molybdenum Lion if it was produced by a Brazilian agency (which is why it is in English) and ran in Archive...

Posted by: George Parker on January 26, 2007 5:36 PM

it's real fake ! see this in my blog people

Posted by: Igor on January 28, 2007 1:33 PM

it's done out of the DDB Singapore office that doesn't have an Economist or Wonderbra account. Nuff said.

Posted by: ugoff on January 28, 2007 1:47 PM

Whay am I not surprised it's done by an agency that has neither account? Further proof that this biz is fucked. I mean if it was a fucking Picasso and was going to hang on the walls of the Louvre long after you're dead, it might be worth the effort... But it's just a poxy old ad. Obviously a lot of people have fuck all better to do with their pathetic lives... Oh wait a minute, Singapore... Could it be Neil French pulling a fast one for the "Golden Dildo?

Posted by: George Parker on January 28, 2007 2:03 PM

sorry, i forgot to typemy blog

my mistake, copy : "i never wear bra"

Posted by: Igor on January 28, 2007 2:33 PM

does she say 'I never read' present tense...meaning she can be a CEO and keep updated without needing to read the EC or does she say 'I never read' past tense...meaning she did not need to read the EC in the past to get where she has gotten...perhaps with the help of her Wonderbra?

Posted by: lamofto on April 23, 2007 3:46 AM