Cheesy Sex Toys Get Chic, and You Can Thank the Swedish


Valentine's Day approaches and with that, a frenzy to work out how best to show partners you love them. But love is abstract and ridden with dangerous cliches. How many longtime wives still appreciate the stock flowers and chocolates gesture? Lust, however, is flattering, easy to define and easier still to buy for.

Swedish company Lelo takes the traditionally cheesy sex toy and turns it into something to covet with sleek designs, subtle sizes and sweet little nicknames for its models like Lelo, Nea and Lily. It's a little like the iPod of vibrating gadgets. And for Valentine's day Lelo expands its narrow product line to include a limited-edition pleasure toy just for the season.

Lelo Valentine is a soft black ergonomically sound toy that comes in hot pink packaging and has "love" scrawled prettily right at the pleasure point. Created by Jesper Kouthoofd, it'll only set you back $129.

This year you can demonstrate your love - via lust - in no less than 16 speeds. And you can do it without looking like a prick clutching yet another prick in a giftwrapped box. With their fancy handiwork, high-brow price tags and low-key marketing, the Swedish are quite possibly the best thing to ever happen to the sex toy industry. And we're happy they've filled the niche, considering the Swiss have already taken cheese, chocolate and watches.

Written by Angela Natividad    Comments (6)     File: Packaging, Racy     Feb- 8-07  
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Well, that makes sense. I mean, when I think of the great lovers of Europe, they're all Swiss, aren't they?

It's like that old joke about Heaven and Hell...(available upon request)

Posted by: Stevie the K on February 8, 2007 03:49 PM

I want the heaven and hell joke. Please. =)

Posted by: Angela Natividad on February 8, 2007 04:00 PM

BTW Lelo is a Swedish company NOT Swiss..

Posted by: anon on February 9, 2007 02:21 PM

new place to go

Posted by: Mr. Bauer on April 19, 2007 08:13 AM

What are beautiful thing. But where I can see Nea and Lily?

Posted by: maximum sexuality on May 15, 2007 06:36 AM

this is a very nice toy to have.

Posted by: sex toys on August 13, 2007 12:52 AM

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