Cheesy Sex Toys Get Chic, and You Can Thank the Swedish


Valentine's Day approaches and with that, a frenzy to work out how best to show partners you love them. But love is abstract and ridden with dangerous cliches. How many longtime wives still appreciate the stock flowers and chocolates gesture? Lust, however, is flattering, easy to define and easier still to buy for.

Swedish company Lelo takes the traditionally cheesy sex toy and turns it into something to covet with sleek designs, subtle sizes and sweet little nicknames for its models like Lelo, Nea and Lily. It's a little like the iPod of vibrating gadgets. And for Valentine's day Lelo expands its narrow product line to include a limited-edition pleasure toy just for the season.

Lelo Valentine is a soft black ergonomically sound toy that comes in hot pink packaging and has "love" scrawled prettily right at the pleasure point. Created by Jesper Kouthoofd, it'll only set you back $129.

This year you can demonstrate your love - via lust - in no less than 16 speeds. And you can do it without looking like a prick clutching yet another prick in a giftwrapped box. With their fancy handiwork, high-brow price tags and low-key marketing, the Swedish are quite possibly the best thing to ever happen to the sex toy industry. And we're happy they've filled the niche, considering the Swiss have already taken cheese, chocolate and watches.

by Angela Natividad    Feb- 8-07   Click to Comment   
Topic: Packaging, Racy   

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Well, that makes sense. I mean, when I think of the great lovers of Europe, they're all Swiss, aren't they?

It's like that old joke about Heaven and Hell...(available upon request)

Posted by: Stevie the K on February 8, 2007 3:49 PM

I want the heaven and hell joke. Please. =)

Posted by: Angela Natividad on February 8, 2007 4:00 PM

BTW Lelo is a Swedish company NOT Swiss..

Posted by: anon on February 9, 2007 2:21 PM

This love bulb is the pretty VDay gift

Posted by: sex_toys [TypeKey Profile Page] on April 29, 2008 11:58 AM

nice trifle

Posted by: sex_toys [TypeKey Profile Page] on April 29, 2008 12:00 PM

Great idea of a Valentines day gift! Getting the gift wrapped box makes it even hotter!

Posted by: Mindy on October 25, 2008 7:40 PM