Garmin Goes Power Rangers on Our Asses


Garmin gives us a Godzilla throwback with Maposaurus, where a map gets monstrous and a guy uses his GPS to turn into a laser-shooting superhero. Aww. Cute.

by Angela Natividad    Feb- 4-07   Click to Comment   
Topic: Super Bowl 2007   

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Weird UltraMan reference in there with the metal band was interesting.

Posted by: makethelogobigger on February 4, 2007 7:43 PM

Best ad so far.

Posted by: metoo on February 4, 2007 7:48 PM

Dumb. Doesn't stand up to their holiday ad to being relevant or resonant.

Posted by: q on February 5, 2007 11:11 AM

It's barely better as a 30-sec spot, and that's putting it charitably. The 2.5-minute "video" version for this is absolutely unbearable. And the idea sucks. Any man who can't read a map while driving deserves to ride bitch for the rest of his life.

Posted by: daveednyc on February 5, 2007 11:57 AM

The new Garmin software that announces the street names while giving directions is hands-down the most amazing new consumer technology in years... but unless you've tried it and had the experience, it is hard to describe/imagine... This commercial missed that boat completely.

It's all about the experience... All they had to do was demonstrate the product (I'll bet Garmin sells a bunch to the rental car drivers who try them for the first time as a rental). If they had shown a soccer mom with a van full of kids, late to an away-game at a new location and not worried about the directions... or a salesman late to an important appointment in a new city and not worried about the directions...

If you didn't want to show the product, then maybe a marriage counseling session with the husband who refuses to stop for directions. The therapist suggests a Garmin and they live happily ever after.

Scratch that... better to just show the product in use, and consumers will understand the peace-of-mind it brings...

Posted by: Bayard on February 5, 2007 1:38 PM