Wal-Mart Claims Proof Julie Roehm Had Affair


New York Magazine is reporting what we all already know. New York Magazine tells us Wal-mart has proof Julie Roehm had an affair with Sean Womack, writing us, "Wal-Mart has told New York Magazine exclusively that it has 'irrefutable and admissible evidence' that fired senior vice-president of marketing communications, Julie Roehm, had an affair with Sean Womack, a vice-president who reported to her. Roehm is the subject of an upcoming piece in the magazine by Steve Fishman. Wal-Mart had remained nearly silent since the firing of Roehm and Womack on December 4."

We're not sure we want to know what that "irrefutable and admissible evidence" is because, well, that sort of thing is just gross. Kind of like a President's "fluid" on an intern's dress. Ew. Roehm isn't taking it lying down telling New York Magazine, "I guarantee there is nothing because it didn't happen. I know what they have, and it's not evidence of an affair. It's irrefutable evidence that we're really good friends. He's like a brother to me." Even more ew!

Can we just get past all of this?

Written by Steve Hall    Comments (11)     File: Brands     Feb- 1-07  
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Who can blame her? She was in Arkansas. I'd like to be like a brother to her too.

Posted by: Somebody on February 1, 2007 02:01 PM

Does anyone know what the evidence is?

Posted by: Mary on February 1, 2007 02:02 PM

Irrefutable evidence of sexual communinion can be short listed.

1) sperm on clothing belonging to JR ;(
2)fertilized eggs
3) video
4) audio

Posted by: adgoose on February 1, 2007 02:19 PM

I slept with her too. You don't see them coming after me.

Posted by: me on February 1, 2007 05:08 PM

I slept with her too. You don't see them coming after me.

Posted by: me on February 1, 2007 05:08 PM

Julie,Julie,Julie; "Julie Roehm"

I was in many meetings with you here at Chrysler and unfortunately you remain the same. The Chrysler culture was thrilled by your expertise due in fact that Chrysler hadn't a clue on how to Market in the 1st place. The culture at Chrysler as you know is "run,duck & hide & most long term Mgr's are clueless to "professional marketing. George Murphy; give us a break. Georges idea of a Marketing Message is throw an ad in national news print & fire sale prices. The culture at Chrysler hasn't changed in years & that's why were in the soup were in. The Senior Mgt here is looking for one thing their bonues & a way to get out the back retirement door quickly. The marketing efforts would indeed be given to someone like yourself as the Chrysler Marketing team is not sharpest tools in the drawer. You were given a free pass here at Chrysler due to the culture of many at executive level giving in as they have always. Chrysler as you know is about "product" & with that a communication plan around that product is a no brainer to determine. Chrysler had a few home runs on the product side & you did hit the successful products while here. I would like to have seen what message you would have built for the Chrysler Aspen or Jeep Commander if you had stayed; both these products will be discontinued at end of the 2008 model year. Yes Julie product makes a difference with any marketing communications plan but having the correct product is key. You had your free run here at Chrysler due to the limp position of the Chrysler Mgt team that is back once again to feast or famine strategy. Chrysler will be bought out or sold as the Mgt once again travels with blinders on as they have sense 1980. This is a auto company that you were luck enough to be with when a couple good years of product hit the streets. What would you propose for a marketing strategy today "Jewels" I would venture to say you would struggle. It was a good ride for you here at Chrysler Julie your fortunate to have riden the VP coat tales of "what was his name that brought you over from Ford that ended up getting caned" Good ride Julie as they say timing is everything & perception is reality. Then again Julie Chrysler Mgt is not the shapest knives in the drawer as you witnessed; it's called duck & cover here at Chrysler for many years. It almost reminds one of those historic advertisments of the the early 60's when school children would hid under their desk waiting for the Soviets to attack America. Again Julie timing is everything but you were off key if you thought you could run ragged as you did here at Chrysler at Wally World. The Chrysler Mgt again as you know were "limp" all along looks as if you meet your match at Wally World. Seems to me Mgt at Wall Mart were not as limp as you perseved. Win some lose some Julie.

Best wishes Jewels


Chrysler Marketing Communications

Posted by: Warren on February 16, 2007 09:55 PM

warren, if what you say is true, when can we go for some steak?

i'll buy.

Posted by: the messenger on February 18, 2007 12:15 AM

warren, if what you say is true, when can we go for some steak?

i'll buy.

Posted by: the messenger on February 18, 2007 12:16 AM

warren, if what you say is true, when can we go for some steak?

i'll buy.

Posted by: the messenger on February 18, 2007 12:17 AM


Give me a shout at above I will be glad to discuss the details.


Posted by: the messenger on February 18, 2007 12:17 AM

Posted by: Warren on February 25, 2007 02:04 PM

Response to Cable Guy's remarks December 11, 2006 02:05 AM ( Julie Roehm )

Cable Guy:

It's amazing how correct you are regarding Julie Roehm. I've see Jewels as we call her here at Chrysler in action & she is more smoke & mirrors than most realize. Julie was good at playing the drunken executive crowd; have you ever seen Auto CO Executives & Auto Dealers party; look out girls. I've worked in the Chrysler Marketing Division for 9 years & Julie had these so called executives lapping at her heels. This women had these want-a-be Executives eating out of her hand.
As far as marketing not extremely difficulty when you are marketing successful products like Chrysler 300M, Dodge New Designed Trucks or retagged Jeep skin. (I degreed from University of Michigan with an MBA in Marketing & Finance)

Marketing is not that cerebral nor awful talent oriented to figure out. Again when you?re working with a group of Auto Executives whose claim to fame is Marketing Autos by shipping vehicles to Dealers & running fire sales to move iron; someone like Julie Roehm is a shoe in. Julie went to Wall Mart with that same attitude she had here at Chrysler; I've arrived & she did get "found out" fairly quickly at "Willies World" Julie best use her 15 minuets of fame wisely as she?s clocked 13.3 minutes of fame so far. Let those Companies be aware they had better see a Business Case Analysis Marketing Plan prior to hiring Ms. Slick.

From the lower deck of this sinking ship here at DaimlerChrysler Corp in Auburn Hills, Michigan.


Posted by: Warren Fitzgerald on February 23, 2007 03:59 AM
"I find it hard to believe that this is all about something as relatively petty as accepting a dinner or three, as expensive as a plate of Miso Black Cod is at Nobu. Wal-Mart had hundreds of thousands of dollars invested in this woman's success. Someone more senior would have made it quite clear that the Detroit client-agency status quo was not acceptable in Bentonville, and anyone smart enough to earn an MBA from the University of Chicago School of Business would have gotten the hint.

There's something much bigger at the heart of this, which may be as juicy as the bloggers and rumor mill suggest. Or it may be as simple as the possibility that Ms. Roehm didn't have a clue about how to operate in a results-driven culture like Wal-Mart's, once her arsenal of potty jokes and other "provocative" ad strategies were taken away from her".

This is very well said. I believe she ran out of tricks and got found out. This is the same grandstander who wants the networks to start selling ads like a NASDAQ exchange just so she can attract some attention with it.

She got away with her stupid sexually charged marketing ploys because she was an attractive young woman whose looks coupled with her risque ideas got her male superiors at Chrysler and Ford to think with their dicks.

To Roehm and the other showboats out there, shut up and sit down.

Posted by: Cable Guy on December 11, 2006 02:05 AM

Posted by W on Monday, February 26, 2007 at 6:59 AM
[Reply to this]

Posted by: Warren on February 27, 2007 01:58 PM

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