Reynolds Wraps New York City's Storefronts


Now this is really inventive and simple and brilliant. What a great way to creatively integrate a brand with the city's landscape. We like. Very much. It's the work of Saatchi & Saatchi.

by Steve Hall    Mar-22-07   Click to Comment   
Topic: Best, Outdoor   

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smart idea that's in line w/ product beneift & feature. the definition of media is changing and it's nice to see brands drive the change.

Posted by: medicine man on March 25, 2007 10:27 PM