Super Glues, Sorrell Settles, Animax Wins
- In Guatemala, Super Glue is affixing branded boots to car wheels to promote its sticky stuff.
- Advertising Age reports, "Both sides are claiming victory as Martin Sorrell's libel action ended today after several days of debate behind closed doors over new forensic evidence. Mr. Sorrell dropped his claim that Marco Benatti and Marco Tinelli were personally responsible for scurrilous blogs and an e-mailed photo. And the two defendants agreed to payments to the WPP Group chief executive and Daniela Weber, WPP's chief operating officer for Italy, apparently because of evidence that FullSix, the Italian media company Mr. Benatti founded and Mr. Tinelli ran, may have been involved in disseminating the material online."
- Animax Entertainment has been nominated for its second Emmy Award for its work on "Off-Mikes," a weekly original animated series the studio produces for ESPN.com. Last year, Animax and ESPN won the first-ever broadband Emmy for its debut season of "Off-Mikes."
Topic: Guerilla, Policy