Yes, It's True. House Advertising Is Here
Three years ago, we said it might not be so surprising for an advertiser to place their logo on the side of a house. Now, a company called Riley, with help from new Durham-based agency The Republik, plans to "turn upscale homes into a media vehicle" by allowing manufacturers to purchase space for product placement within newly built homes. Eesh. And we thought E's 'The Simple Life' pink house promotion was bad.
Comments
Thought they already were doing this. It's called Trading Spaces. Home Depot runs the entire house and network.
;-p
Wait, doesn't Dupont already do that for Tyvek?
Housvertising
My homeowner's association would love that one.