Wite Out Plays Word Games


Um, yea, like does anyone use Wite Out anymore? Like who would need it? It's not like anyone uses a typewriter anymore. A simple tap of the backspace key and you're good to go. Apparently, some people must still use the product as the company still advertises...and rather humorously in this recent campaign which has fun with with missing letters and such. Check it out here. Of course, the whole thing could just be some eager ad student's spec work.

by Steve Hall    Apr- 1-07   Click to Comment   
Topic: Campaigns, Magazine   

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When I moved to the Netherlands Antilles, one of the first things that struck me was the amount of Liquid Paper they use here. It's a consequence of filling out a lot of preprinted forms by hand, and a culture of wanting perfect-appearing photostats for the files. It's not a dead product by any stretch of the imagination.

You should pull out the Material Safety Data Sheet for it, too. Apparently, placing a wick in a bottle of Liquid Paper creates a mustard gas bomb. Handy to know whenever office politics changes to office warfare.

Posted by: KW Williams on April 1, 2007 7:58 AM

If not labeled spec, it is scam. And posting scam usually means you support scam, which means supporting professional cheating. Please don't post unverified ads, Steve, it does a disservice to the honest creative professionals out there.

Posted by: Dave on April 1, 2007 2:50 PM

I have fell victim to a Scam in the pass. It sucks!

Posted by: Nintendo Wii on April 2, 2007 1:06 AM

It's funny you should see Wite-out as outdated, because the ad industry is probably one of the biggest collective consumers of the stuff. If you work with print, direct, or interactive you are constantly passing marked up prints around the agency, and Wite-out is great when you don't want to hand off a print with a bunch of mangled writing and stet'ed mistakes.

Posted by: Greg on April 2, 2007 9:56 AM

you know what they say ...

"If it looks like spec work and sounds like spec work ... "

Posted by: jenne on April 2, 2007 3:48 PM

This was a student campaign done in 2000 at Texas Creative.

Posted by: mel on April 3, 2007 1:05 AM

Or it may have in CMYK around that time, either way, student from around 2000-2001.

Posted by: mel on April 3, 2007 1:09 AM

That's why I think spec should always be credited as such when it it posted.

Otherwise it can be either confused for a real ad (which can cause issues with the agency/client), or will be labled as scam.

Just something we bloggers should keep in mind nowadays.

Posted by: donno on April 3, 2007 3:18 PM

Years ago I fixed a chip in a white wall with brown wood putty then "painted" it with Wite Out. That spot still looks better than the rest of the wall.

Posted by: Timm on April 4, 2007 5:19 AM