Dear Denver Water: Guerilla Stunts Aren't 'Stunts' if You Tell Everyone Beforehand


This Sunday in Colorado, director David LaFrance of Denver Water is going to put on a toilet costume and go racing across the Rapids' field when Beckham appears. He'll be wearing a cheesy sign that says "Running toilets waste water." Then he'll be tackled by a dude wearing a sign that says, "Stop running toilets."

This is for a campaign called Use Only What You Need, launched with the help of Sukle Advertising and Design. Sukle calls it "witty." We're sure there are other words for it but we're too lazy to come up with any. We might just put on a sign with something patently insulting printed on it and go running across a field ass-naked.

Written by Angela Natividad    Comments (8)     File: Guerilla     Aug-24-07  
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Where is the original announcement for this? I can't find it anywhere on the Web...

Posted by: Meg on August 24, 2007 11:25 AM

If they're smart, they want to be mum on the 'net until after the fact.

We received the news via email and I can forward it to you if you like. Just say the word.

Posted by: Angela on August 24, 2007 11:30 AM

Great! It's Thank you!

Posted by: Meg on August 24, 2007 11:32 AM


As Angela said, that's because it was sent directly to us. We are a news source you know:-)

Posted by: Steve Hall on August 24, 2007 11:42 AM

I realize that, but the title of the ad rant says "Tell Everyone" not "Tell Us" does it not?

Posted by: Meg on August 24, 2007 11:55 AM

I realize that, but the title says "Tell Everyone" does it not? Which is why I thought there was an announcement somewhere, available to everyone. Anyway, thank you Angela!

Posted by: Meg on August 24, 2007 11:58 AM

So basically, Denver Water did not tell "everyone" about the now-spoiled stunt. They told AdRants, who then announced it publicly to everyone who is visiting this site.

Dear AdRants: Guerilla stunts aren't stunts if you tell everyone beforehand ;)

Posted by: Ray on August 26, 2007 11:58 AM

Dear Ray,

If we get a a tip or a press release that something interesting in the world of marketing is going to happen we're going to write about it unless someone specifically asks us to embargo it which we then honor. Sometime a company wants advance publicity. Sometimes they don't. If they tell us, we;re going to tell you.

Posted by: Steve Hall on August 26, 2007 03:23 PM

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