Contextual Fuckery Delivers Life Insurance Courtesy of Dead Soldiers


Yesterday, seven soldiers died in Iraq. Not that this is the sort of news Adrants reports but it's nice to step outside our mostly meaningless business from time to time and digest something that actually has meaning and truly affects people in ways that make advertising comparably irrelevant. Oh, and if seven soldiers dying in Iraq weren't bad enough, courtesy of contextual advertising's unfailing fuckery, this CNN news story was accompanied by an ad for life insurance with the headline, "If you died today, who would fund your family's future?" Well, for the families of the seven who died, it's a bit late to buy life insurance but hey, there's plenty of time for the rest of the military to bulk up on insurance. So I guess it's a perfectly placed ad after all.

Written by Steve Hall    Comments (2)     File: Online, Worst     Sep-13-07  
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Thanks for posting this. Ad-geeks (myself included at times) tend to think the world wouldn't revolve without our craft. Good to be reminded of where we actually fit into the grand scheme of things...

Posted by: Jenny8675309 on September 13, 2007 03:13 PM

Actually most life insurance companies carry a war clause. They will not pay out if you are killed in a war zone.

Posted by: Charles on September 13, 2007 05:16 PM

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