War-Lovin' Fayetteville Invites Invaders with Candid Copy

This spread is part of a campaign by THE REPUBLIK, Durham for the Fayetteville Area Convention & Visitors Bureau.

If you squint your eyes long enough to read it, the text describes the two occasions where Fayetteville failed to bring a warm welcome to America's major men of war. A little bit of southern spunk comes out with fists at the ready. It's wholly unapologetic. We like it.

The tagline reads, "History, Heroes, a Home Town Feeling!" -- just kitschy enough to warrant a sportsmanlike grimace after a kick in the pants.