Guinness Beer Made From Dots...Really


Created by IIBBDO Dublin, this new Guinness Dot commercial explore the life of a dot and how it realizes it's many opportunities as it grows, meets other dots, explores and...becomes a glass of Guinness beer. Huh? A bit of a stretch but as one person pointed out, if you can be anything, be the best. The best being Guinness, of course. Right. Still a bit of a stretch. Wonderfully creative though and always great to hear Donald Sutherland's voice - even if it makes us think we're watching a Volvo commercial.

by Steve Hall    Jan-17-08   Click to Comment   
Topic: Commercials, Creative Commentary, Strange   

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Great visuals, but you're being generous calling this "a bit of a stretch."

Looks to me like a very creative person got an idea for some sweet animation, probably after two things came together:

1. getting the OK on a huge budget
2. getting access to a cool new editing toy

All that luck having those two crucial items coincide, but obviously no solid point of entry.

Posted by: pat smith on January 17, 2008 3:03 PM