HoneyShed Gets Weird Again in New Video Series


HoneyShed, that Droga5-created, brand-as-content site has some new videos out that are floating around YouTube. As whacky as the originals, these videos feature iPod silhouette-like female figures gyrating while HoneyShed voice mails are played, a woman in her underwear frolicking on a carpet with puppies, that weird Filipino martial arts dude Weng Weng and two women doing...well, we have no idea...in front of a skyline. Some truly drug-induced creativity we must say.

by Steve Hall    Jan-10-08   Click to Comment   
Topic: Good, Strange, Video   

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For all the industry press...

For all the public fellatio of Droga...

For all the hubub....

Honeyshed, the online "content as brand" is a dead virus.

Finito: 6 Subscribers to youtube channel. 300 views. Of their 16 "viral videos" only 2....TWO...have over 100 views. And those ain't cheap. Somebody's drawing a paycheck with 6 figures to generate numbers trumped (literally) 100,000 times over by a piano playing cat.

Oh, and for those of you who think it's about the site, not the "viral" campaign drawing traffic to honeyshed.com.......

www.Alexa.com don't lie. One little spike then....nothing.

It's time to pull the plug.

You think we'll get any of THAT story in Creativity?

For the record: I have a personal bone to pick with agencies that successfully self-PR.

Posted by: Dean on January 10, 2008 1:53 PM

nobody can compete with that damn cat.

Posted by: veedub on January 10, 2008 5:12 PM

Is that all the views they get?
gets a lot more than that and its content is
unquestionably juvenile, silly, and occasionally
fatuous when it isn't funny

Posted by: Tom Messner on January 10, 2008 9:50 PM