MySpace Skins Feebly Bring Super Bowl Ads to 'Net


Recent findings from Reprise Media critique this year's Super Bowl advertisers for failing to buy online search terms related to their ads. They also neglected to leverage online social networks, where most worked so hard to build a presence.

Oddly enough, some advertisers did incorporate social networking into their Super Bowl ad campaigns. That is, if slapping a skin onto MySpace the week after the game counts.

Check out the try-hard efforts of Sunsilk at left (for this commercial) and Vitamin Water with Shaq.

Don't get us wrong; ravaging a social networking homepage is probably the 'net equivalent to billboard advertising. Users definitely get an eyeful. But it's not terribly interactive, the contact lasts two seconds, and there are more creative ways to exploit SB ad buzz online.

Update: the cats at Deep Focus just told us there's an interactive MySpace page for Shaq and Vitamin Water. So if you want some nifty matching widgets, or just want to watch Shaq horserace, take a look.

by Angela Natividad    Feb- 6-08   Click to Comment   
Topic: Campaigns, Online, Super Bowl 2008   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



You wouldn't believe how awful some of these MySpace pages are... we assembled a Flickr gallery of them as part of the Super Bowl study we just released.

Thanks for the link!

Posted by: Anthony Iaffaldano on February 6, 2008 5:56 PM

Steve and Anthony are right: online remains an afterthought for many TV-obsessed agencies and clients.

Check out our 3 year archive of online (not television) Super Bowl ads to see the handful of brands that understand cross-channel advertising (and the many who don't):

Posted by: adverlicious on February 7, 2008 10:30 AM