(Neither) Raw (Nor) Natural Beauty Ad Dispenses Vital Life Lesson


We were lurking through various social networks when we saw a brush flutter invitingly over the ad at left. "Ooh, will we get to play with make-up?" we thought, because you're never too old to Crayola the crap out of a perfectly good face.

But after several attempts to engage the ad we realized the animation existed solely to distract us, not encourage our creativity.

Bummer. Then we thought, "Hey, clever. 'Better than bare.'" Bare Escentuals is the big contender in the mineral-based make-up market. So the ad at left (for Raw Natural Beauty, whatever that is) effectively does three things:

- Draws (our) eyes to it
- Takes a subtle jab at a big-ass competitor
- Reminds women everywhere that leaving home without make-up will incite head-turns of quiet disdain from everyone within a thirty-foot radius

Thanks a bunch, Raw Natural Beauty.

by Angela Natividad    Feb- 1-08   Click to Comment   
Topic: Bad, Online   

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I see their ads EVERYWHERE. Totally awesome product though. Definitely better than Bare Escentuals.

Posted by: Meredith on February 4, 2008 6:38 PM

RAWminerals make-up, Try for 30 days, pay for the shipping only.. so, check this out...i ordered their "try for free" upon receiving my "free" trail was the shipping invoice which stated i would be billed $90.00 after the 30 days, unless i returned the product of course. one must wonder...if you have to trick people into buying your product...how good can it be???

Posted by: cindy on March 30, 2008 11:13 AM

Yeah, f**kers. Bare Escentuals is actually legit. You see it in Sephora, Ulta, they've got their own stores. No annoying ads trying to trick you.

Posted by: Blair on September 5, 2008 1:37 PM