Apparently, Men Need to Know Things


When a screen shot and a video of a waitress with huge boobs bulging out of her top (yea, yea,'re sick of boobs but as we've always said...we don't make this stuff, we just write about it) arrives in the inbox along with some cryptically teasing copy, interest peaks (not that kind of peak, sicko). So here's what was sent:

"What's this? Too early to say. 25 days too early. But, just between us, know one thing: we will be to the men's category what The Daily Show is to news coverage -- an irreverent corrective. What Men Need To Know. Yes. And men need to know that tired shtick like "how to tie a bow tie" is beside the point. In fact, who cares? We will take an iconoclastic stance on every men's lifestyle topic, and defend it vigorously, no matter how indefensible. So that's what this is about. More or less. Enjoy the video! We'll be in touch."

Well good. Do be in touch. It'd be awful not to know the life-altering sort of stuff men need to know.

by Steve Hall    Apr-25-08   Click to Comment   
Topic: Online, Strange, Video   

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It's so sexist. Judging from the boobs, the title out to be What Men and Women Who Do It With Women Need to Know.

Come on.

Posted by: Jolie O'Dell on April 25, 2008 3:14 PM

Let’s get back to the inbox thing for a sec, Steve, how come you get this stuff while I get: FOR IMMEDIATE RELEASE—ACME Marketing announces workshop on SEO optimization.

Posted by: bg on April 25, 2008 3:35 PM


Posted by: Steve Hall on April 25, 2008 4:35 PM

Maybe we should all get our peaks straight -- dirty minds or clean, sexist or not, since this is the second time this week I've seen this particular verb misused in a context where I thought everyone would know better.

I believe, dear friends, that this video piqued Steve's interest, so he wanted to take a peek at the copy. Whether the show then has ratings or revenue that will peak at high levels and then plateau or perhaps taper off is something we won't know until it launches.

Posted by: Mary Baum on April 25, 2008 7:35 PM

Oh damn. Maybe I should have just written "interest explodes" :-)

Posted by: Steve Hall on April 25, 2008 8:34 PM

Fascinating how cleavage (and we're just talking cleavage here) provokes such debate. What is it about that vertical line that's so intriguing to the heterosexual male mind?

Posted by: salman on April 28, 2008 9:31 AM

Well, maybe I should turn in my badge to the usage police. I just looked at my post and realized I misused the word context. I should have said forum. ;-)

Posted by: Mary Baum on April 28, 2008 10:19 AM

Hey - did you see the 2nd one?

Posted by: Zeldar Reznor on May 1, 2008 1:26 PM