Who Decided Segways Were a Savvy Marketing Tool?


On my way to work today, I passed three Sovereign Bank employees wheeling around outside City Hall on Segways, handing out flyers. And not just any Segways, comically branded white & red Sovereign Bank Segways. It's part of Sovereign's spring marketing campaign to tell people about their $150 incentive to open checking accounts.

Now my colleague Amanda Mooney thought the Segways were a brilliant marketing gimmick only if your marketing goal was to make your brand look old and stodgy, and normally I would agree with her, but ever since Alexander Ovechkin & the Washington Capitals turned a Segway tour around DC into a hilarious media opportunity, I've been in favor of Segway marketing. Hey, they may look ridiculous, but at least we pay attention to them.

by Amy Yen    Apr-19-08   Click to Comment   
Topic: Guerilla   

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HAHAHAHA I saw them this morning too and literally LOLed! Just yesterday in one of my classes we were discussing the unsuccessful launch of Segways-how it really didn't catch on. But I will say, it did get my attention! They are way popular with mall and park security personnel!

Posted by: Sarah Hutton on April 17, 2008 11:46 AM

I saw them yesterday, or maybe the day before that on the corner of Boylston and Tremont St.
Honestly, I have to agree with Amanda about the segways. There's something about segways that doesn't convince me fully.
I did pay attention to them, but not because of the segways. I was actually attracted to them because they were handing-out magnetic clips. The kind you can put on your refrigerator. Those are great! :)

Posted by: MariaGarcia on April 17, 2008 12:45 PM

Hah, I was having a similar discussion at work the other day - I am in the way too dated camp, for the record.

Posted by: Jacquelyn on April 17, 2008 2:28 PM

Where are the horses? I mean, they sort of look like chariots.

Posted by: Paul Chaney on April 18, 2008 5:08 PM