Kobe Teams With Jackass Crew For Another Fake Jump


Uh...right. No one was fooled the first time and no one will be fooled the second time. Everyone knows the lawyers, handlers and insurance companies behind superstars such as Kobe Bryant would never allow a person of Bryant's stature and worth to engage in stunts such as jumping over a moving Aston Martin or performing a jump shot over a pool full of live snakes. It's just not going to happen.

So, aside from the fact it's mildly amusing to watch these stunts, does Nike actually think anyone is going to believe these stunts are actually real events, un-aided by support wires, trick camera work and serious digital editing? Is it any surprise there's a camera cut the second before Kobe lifts off?

Oh wait. Of course they realize everyone will know it's fake. Why else would they replay the whole thing is clearly-fake slow motion? Anyway, seeing the jackass guys attempt and fail is far more amusing so maybe it's all good after all.

by Steve Hall    May-26-08   Click to Comment   
Topic: Bad, Brands, Video   

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why the fuck are you so negative and pissed off about this. it's fucking entertainment dipshit. there's a whole bunch of fake stuff in every ad, yet it's done for pure entertainment. nike doesn't expect you to believe it you fucking moron

Posted by: fds on May 26, 2008 5:51 PM

the people who fucking complain that it's fake are moronic dipshits who don't get the point of commercials. the fact that you question it's realness already tips off how stupid you are. it's understood it's fake. do you complain about how iron man uses an armor that doesn't exist? it's fucking entertainment.

Posted by: fds on May 26, 2008 5:54 PM


I don't think we or the advertising/marketing community is or will be fooled. However, we don't make ads for those folks...well when we're looking for awards we do :)

The target consumer is going to be fooled/amazed/etc. and will want the shoes.


Posted by: Adam Kmiec on May 26, 2008 6:31 PM


so....that's just confirming the long-held belief among the marketing community that all consumers are stupid and will buy anything we tell them to?

Posted by: Steve Hall on May 26, 2008 6:54 PM

Hmmmmmm....I wonder if that first guy had anything to do with the production...

Take it easy, man. These virals are sure to snag a rosie or at least a regional addy.

Posted by: Dean on May 27, 2008 12:51 PM

I agree that this really really looks fake. That was my first impression. So, being the geek that I am, I used some video analysis tools to look at the jump. Turns out that the vertical acceleration looks real and the horizontal acceleration is zero (as it should be for a real jump). I have a hard time believing its real, maybe it is just an EXTREMELY well done fake. Here is my analysis:

Posted by: rhett on June 12, 2008 8:02 PM