Milk Men Put Empty Fridges to Good Use


Quebec's Federation of Milk Producers enlisted Touche! PHD to stock showroom refrigerators with milk cartons.


See more shots of cartons in fridges. (If you wondered, the cartons say "lait." That means "milk.")

by Angela Natividad    May-28-08   Click to Comment   
Topic: Guerilla, Product Placement   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Great idea, i bet it makes it a little easier to see how everything will fit in the fridge. We need those sorts of displays with costco-sized packages in them.

Posted by: Kat on May 29, 2008 2:44 PM