Teaser! Countdown Clock! Blog! It Must be...A Marketing Campaign!


Here's yet another one of those videos that presents itself as one thing but is likely just another promotion for something no one needs or wants. In the video, the predictions of Nostradamus are examined as they relate to some mysterious wind that is supposed to "besiege the capital of Europe" otherwise known as Brussels.

The video ends with the classic date teaser, "Fall 2008" and a link leads to http://legrandsouffle.be, a blog with the ubiquitous countdown clock and other goodies. It's not in English so it's unclear if there are any further details on the site. No doubt, those who can read the site will fill in the blanks.

The video was posted by Cherry and Cake, a fairly well known agency in the Netherlands. Care to comment, guys?

by Steve Hall    May-20-08   Click to Comment   
Topic: Online, Video, Weblogs   

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The blog, at this point, is almost as heavy on speculation as this article. They've got a date (October 18, based on looking at the countdown clock and doing the math) and a few links to other sites writing about some sort of storm which the blogger thought was the "Large Breath" (thank you, Babelfish, for supplementing those two years of high school French). A reference to le jour où les bloggers belges reçoivent leurs colis du Grand Souffle ("the day when the Belgian bloggers receive their parcels of the Large Breath") makes me wonder if it's the trailhead for some ARG or other.

Posted by: Captain Slack on May 20, 2008 3:02 PM

@Captain Slack: Some belgian bloggers received a little buzz kit, with an USB fan (http://farm4.static.flickr.com/3066/2499343548_04e12960dd.jpg)

And two bloggers (I'm one of them) try to gather some information and publish it on legrandsouffle.be.

Cherry and Cake is a Belgian agency ;)

Posted by: Greg on May 21, 2008 5:27 PM

There is a new viral for this campaign: http://www.youtube.com/watch?v=HOpTSPpmH4g

Posted by: Greg on July 16, 2008 8:36 AM

I noticed "phone", "mobile", "3G" and "transformers" among the keywords.

Posted by: Captain Slack on July 16, 2008 12:59 PM

You think that's a hint? Maybe a new cellphone?

Posted by: Greg on July 17, 2008 8:42 AM

A car was hit downtown by this WIND !!!!!


Posted by: De Meuter Quentin on September 12, 2008 5:40 AM

The reveal of the campaign is on ! http://www.legrandsouffle.be/?p=116

The "Grand Souffle" is for City 2 a big and famous shopping mall in the heart of Brussel's...

Posted by: De Meuter Quentin on September 16, 2008 7:55 AM