Scandal! Beyonce Has Light Skin in L'Oreal Ad!


So last week, panties were in a twist over what appeared to be the lightening of Beyonce's skin for an appearance in a L'Oreal ad in Elle magazine. Of course, L'Oreal denies it. However, a look at several past images of Beyonce would run counter to that denial.

The net? Who cares. She's beautiful no matter what color she is.

by Steve Hall    Aug-10-08   Click to Comment   
Topic: Celebrity, Magazine   

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Does anyone know which agency was responsible for this ad? Was it McCann Erickson? Seems like thereís a rash of ads offending certain groups lately. If McCann is the agency, it would be their second PR mess in the past month (behind the Verizon pit bull ad). The issue so many are pointing to in this case is rooted in the old light skin/beauty standards debate that the majority of industry people will not understand at all. It would be nice to dismiss it. But would we not wonder what was going on if the next Heather Locklear LíOreal ad featured the perky blonde with black skin? Beyonceís white skin isnít as disturbing as the whites who produced the image without giving it a second thought.

Posted by: jacko on August 11, 2008 8:38 PM

Well....frankly I think this is not unheard of or unusual, meaning with airbrushing and touch up techniques, lighting, etc, I won't be surprised if the end result was done mainly to emphasize the hair color for advertising purposes of course, in order to promote the line. I sincerely don't believe Beyonce' diliberately lightened her skin merely for an ad campaign. Many celebraties, chocolate complexion or otherwise, have looked a little different under certain lighting. And if I were to give L'Oreal the benefit of the doubt, I doubt it was done for "racial discriminatory" intentions....but for business/product promotion. But on the flip side, even if Beyonce' DID lighten her skin (which is very unlikely in my opinion....the woman is light enough than to go and deliberatly lighten her skin for the sake of one ad campaign)why should we care what SHE wants to do with HER skin... it wouldn't be like she's doing something illegal.

Posted by: anonymous on August 20, 2008 2:51 PM

you look so beautiful

Posted by: beverlyn on November 2, 2008 12:53 AM