Heady, Hairy Seventies Hired to Sell Hot Tubs


There were three images that accompanied the release that prompted this story. We're going to spare you from two of them because, well, they're all hairy seventies-style and what with everyone shaving every last hair off their bodies today, seventies-style hairiness is, well, just gross.

So, for Asheville (oh wait, they're still into the seventies there, right?) hot tub retailer Willow Creek Hearth & Liesure (damn., even that word is soooo seventies), Atlanta-based BRUNNER created a campaign that's an ode to the hariy seventies and the supposed seductive qualities of the hot tub.

With headlines such as "Because you can only fit one woman in a Porsche," "Spice up your marriage with someone else's marriage," and "Lowers sperm count to the average male range (as opposed to what...a seventies porn star?)," the campaign intends to set the retailer apart from the usually mundane ads seen in the category which depict impossibly perfect, cliched family scenarios.

Well, the campaign certainly is different but it's not clear whether or not people want to relive the seventies...in any way at all...even remotely...even for one second. Because if they do, there won't be any seventies-style free lovin', there'll just be a lot of time spent cleaning hair out of the hot tub's filter.

And if you simply must see the other two much hairier versions of this campiagn, they are here and here.

by Steve Hall    Oct-31-08   Click to Comment   
Topic: Campaigns, Magazine, Racy, Strange   

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Wow, you weren't kidding, the other two are pretty gross. Not a bad campaign though, kind of funny.

Posted by: Mike on October 31, 2008 12:37 PM

Yuck. Yuck. And, yuck!

Posted by: Lydia Sugarman on October 31, 2008 3:49 PM

Yuck. Yuck. Yuck.

Aren't they supposed to be creating a fantasy where everyone sees themselves in the picture so they run out and buy one?

This is just so effing lame it isn't even funny.

Posted by: Lydia Sugarman on October 31, 2008 3:55 PM