Trust Me. It's A Modern Day Mad Men. Seriously.


Written by actual creatives, Hunt Baldwin and John Coveny, TNT's Trust Me (premiering January 26 at 10PM) will, one hopes, bring life to the tired scenario of family man working with single slacker. While cigarettes and Old Fashions aren't likely to be seen on the show, the premise pairs workaholic family man Mason (Eric McCormack) with "impulsive copywriter with the attention span of a teenager" Conner (Tom Cavanagh), a successful creative team at fictional Chicago agency Rothman Greene & Mohr, and examines their relationship as one becomes the other's boss.

The men, of course, are paired with beautiful women. Erin (Sarah Clarke) is Mason's wife and Sarah Krajicek-Hunter (Monica Potter) plays the role of an award-winning copywriter "whose personality has a tendency to rub people the wrong way."

It will be very interesting watching Mad Men and Trust Me. It's a fair bet the ad business hasn't changed much in 45 years. On TV or in real life.

by Steve Hall    Jan- 6-09   Click to Comment   
Topic: Cable   

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I know these two men very well, and consider John one of my best friends. He also writes for "The Closer." For "Trust Me" I contributed some of my ad awards for the props. And they are using some of my real clients on the show as well! Effen vodka. Potbelly. Others. If you're interested, read more on my blog, Gods of Advertising. I'm praying this show rocks. I saw a rough cut of the pilot and it was pretty "effen" cool.

Posted by: Steffan Postaer on January 6, 2009 9:01 PM

Looks like it has some great potential. But the wardrobe and stylists...

Who wears blazers? Do they work in Pharma? Most creatives I know are in jeans and a tshirt and spend their time at dive bars, not swanky lounges.

I'd kill to work in such a nice looking office though.

Posted by: Mike on January 7, 2009 9:49 AM

This show sounds pretty cool.
But if you like this, be on the lookout for the upcoming novel "Soul for Sale".
Best novel ever written about the's killer.
Watch for it.

Posted by: Early Reader on January 8, 2009 10:18 AM

Pathetic. Delusional. Self-impressed. Small.
For the first time, a realistic view of an ad agency. So far, I like it.

Posted by: Platashrmp on February 24, 2009 2:04 AM