Adrants Launches Facebook Group. Will Anyone Care?


Ya know, it's not like anyone ever does anything after they join a Facebook group, right? Seriously. How many Facebook groups do you belong to? Can you even remember? When was the last time you left a comment or even visited one of your groups? Are Facebook groups lame or do they serve a purpose?

I suppose you could call the "launch" of the Adrants Facebook group an experiment designed specifically to answer these questions. There's already AdGabber so who needs and Adrants Facebook group? Hmm. I guess we'll find out.

by Steve Hall    Feb-14-09   Click to Comment   
Topic: Social   

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I remember how many I belong to - zero, because they are pointless. I'll stick to reading the adrants blog.

Posted by: visco on February 14, 2009 7:05 PM

I want to like Facebook groups, but all they really end up doing is spamming my inbox with announcements I don't want to read. I prefer reading the actual adrants blog too, like Visco.

Posted by: Nik Daum on February 14, 2009 7:07 PM

Facebook groups = LinkedIn groups lite ... for all the blather about social networking, for all the innate human nature that wants to create and join groups, neither Facebook nor LinkedIn has really figured out how to make groups work in any meaningful way.

Posted by: Craig on February 16, 2009 8:09 AM

I think Facebook groups have been overshadowed by fan pages when they launched in November of 08. Perhaps an Adrants fan page in the near future?

And with fan pages, there is a very viral nature, that will allow friends of friends of friends and so on to see Adrants content that they might not have found otherwise. You can launch Facebook social ads too, that will work in reaching out to new people.

Posted by: Allie on February 16, 2009 8:31 AM

I think it's a great way to extend the Adrants brand, and I look forward to seeing how the group evolves in the Facebook world.

Posted by: Cory O'Brien on February 16, 2009 5:21 PM

I think that most people have become so disenchanted with these types of groups because although they may start out on a positive and productive note, they all seem to inevitably fail due to constant spamming.

Posted by: Mickie Kenendy on February 16, 2009 6:23 PM

A group for the sake of having a group - pointless. A group that offers value to members and keeps the brand top of mind while contributing to the social essence of Facebook - worthwhile.

Posted by: Gino Cosme on February 20, 2009 9:10 AM