Bikini Bowling. Yes, It's Another Strange Japanese Ad


If there's one thing the Japanese appear to be obsessed with when it comes to game shows and advertising, it's attractive women in bikinis. Doing strange things. Like sliding down a bowling alley sideways while wearing a bikini for a Ladies Beauty Bowling competition. All to promote a hair removal product.

Strange as it is, we like this ad but can someone at Ogilvy Mather Japan, the agency which created this ad, please tell us why, if this ad is running in Japan, all the signage is in English and the the voiceover is accompanied by English subtitles? That is, aside from making it easy for us English-speaking ad critics to understand.

by Steve Hall    May-17-09   Click to Comment   
Topic: Commercials, Racy, Strange   

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World Swimwear has the cutest swimsuits. This little black number can be found.

Posted by: Shalie on May 17, 2009 9:11 PM


English signage is extremely common in Japan--especially for foreign pursuits where "Western atmosphere" is seen to add authenticity.

The ad has run in Japan and is subtitled for international award show entries.


Your friend at Ogilvy Tokyo

Posted by: Smith Frenzy on May 18, 2009 9:04 PM