Newsflash! Rogue Potatoes Grow in Subway Tunnel!


Yup. Those are potatoes growing out of the ceiling of Chicago's Jackson Tunnel. Lay's Potato Chips, with help from BBDO's Juniper Park, created the installation. The unit was developed as part of Lay's "Closer Than You Think" campaign which supports local farmers. An accompanying billboard on the sides of the tunnel reads, "Our potatoes are grown closer than you think."

We are told the campaign was created to show consumers that Lay's potatoes come from American farms and, likely, a local farm.

by Steve Hall    Aug- 4-09   Click to Comment   
Topic: Outdoor   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.