Dwyane Wade Becomes James Bond for Jordan Brand
Working with Miami Heat's Dwyane Wade, Wieden + Kennedy has created a campaign called Dominate Another Day for Jordan Brand. Yea, it's totally a take on James Bond and features Wade battling various bad guys including the Green Gang and Snake Charmer while he attempts to transport the rings back to Miami.
Along with the TV commercial are outdoor boards and online. A site called Jumpman23.com will highlight the back story of those in the saga.
by Steve Hall Oct-27-10 Click to Comment