Facebook Timeline Gets Don Draper's Kodak Carousel Treatment
In perhaps one of the most moving scenes of AMC's Mad Men, Don Draper pitches an ad campaign to Kodak for its slide projector Carousel. It's epically awesome the way he uses the emotion of life events to perfectly position the projector for Kodak. Damn. If only Kodak had Don Draper now of when they really needed him; a few years ago when they foolishly brushed off the digital photography revolution as a fad.
Anyway, Don Draper has traveled ahead a few years and is, once again, working his magic, this time for Facebook which just introduced its Timeline feature. We have to say, the pitch worked for Facebook's product just as well as it did for Kodak's