Would You Want Your Tequila Created by a Hottie in a Lab Coat?

Hmm. This is a tough one. When we envision the creation of a quality tequila, we don't like imagine it being made in a sterile, unfeeling environment such as a laboratory. But what if that same sterile, unfeeling laboratory process was conducted by a hot-looking woman in a white lab coat who intoned the wonders of "tristallation?"

The campaign was created by Dead As We Know It. Thoughts?