Relationship Violence PSA Created in Honor of Yeardly Love


The One Love Foundation, in partnership with the Johns Hopkins School of Nursing and the Michael and Kim Ward Foundation, have launched "Be 1 For Change," a new campaign to combat relationship violence among 16 - 24 year olds. Created by Renegade Communications, the campaign is in honor of Yeardley Love, the University of Virginia Student who was murdered by her boyfriend.

A new PSA introduces a Danger Assessment App that aims to function as a relationship violence threat assessment aid.

The one minute PSA depicts a violent relationship between a college-aged couple - in a glass fishbowl scenario - and how the One Love Danger Assessment app can be used by friends of the victim to help them. Rather than standing idly by and doing nothing to help.

by Steve Hall    Sep-24-12   Click to Comment   
Topic: Cause