Talking Conoco Car Gives Denver Residents Free Outdoor Gear


There have been many advertising stunts that surprise passersby with inanimate talking object. Conoco, with help fron Venables Bell & Partners, used that approach in Denver to "celebrate how Conoco helps people get out there and do the things they love to do."

The agency placed a Conoco-branded car in a public space, loaded it with all sorts of outdoor gear and had it speak with people as they passed by. After some witty banter, the car voice would invite people to take any item of their choosing from the car as a gift.

Not a bad stunt. After all, who doesn't like free stuff?

by Steve Hall    Oct- 2-12   Click to Comment   
Topic: Guerilla