How to Quantify Social Media Engagement in B2B Marketing


For the past five years or so, social media has been all the rage. It's the cool, now not-so-new shiny toy that routinely makes its way into just about every new business and client presentation. Brands have slapped up Facebook pages, opened Twitter accounts, pounced on Pinterest, queried Quora, lapped up LinkedIn and given Google+ a gander.

But does any of it work? As is always the case with new marketing tactics (and old, as well), the question comes down to ROI; where did the money go and how did it affect the bottom line of the business? Here is one company's approach to answering that question.

In this report from Gleanstar analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B (approaches which are applicable to B2C as well), and demonstrates what he dubs the Social Media Mean Performance Score (MPS) Dashboard.

Download the report now and determine how your social media strategies affect your brand's bottom line.

by Steve Hall    Jan-17-13   Click to Comment   
Topic: Research, Social