Infographic Explains What We Already Know: People Distrust Ads


A new infographic produced by market researcher Lab42 reveals a stunning discovery; 76 percent of people think ads are somewhat or very exaggerated. Well slap me upside the head with an SRDS book. Who knew?

In other stunning findings, 96 percent of the 500 folks Lab42 surveyed believe half or more of all weight loss ads are photoshopped. Bet this makes Jessica Simpson pretty angry.

While it's obvious the majority of people distrust advertising, just 17 percent wish there were more laws to regulate advertising. Guess everyone's fine with being duped.

Oh and when it comes to types of ads that make a product memorable, eight percent approve of the sex sells approach. Unsurprisingly, 92 percent of that eight percent were men. Men do love their sex.

But humor trumps all with 71 percent of respondents stating a funny ad makes them more likely to remember a product.

Of course, this is a study of what kind of advertising people SAY influences them; not a study of what ACTUALLY influences them. Apples and oranges, people. Apples and oranges.


by Steve Hall    Jan- 7-13   Click to Comment   
Topic: Research