HubSpot Launches 'Make Love Not Spam' Initiative

Complete with a cute video featuring kids and a serious letter from the CMO, HubSpot is out with Make Love Not Spam, an initiative designed to rally marketers to make marketing people love and to stop spamming.

In his open letter to marketers, HubSpot CMO Mike Volpe writes, We can be better than this. Marketing is hard. Reaching new prospects is hard. But we believe that if we put our energy and resources toward making marketing people love, we can get more inbound leads and rely less on sending spammy emails. And when I say we all can be better than this, I'm including HubSpot"

The campaign comes with t-shirts, coffee mugs and helpful, informative information including an eBook entitled "Make Love Not Spam" and a SlideShare entitled "Learning Lovable Marketing From the Experts."

Disclosure: I currently contribute to HubSpot's marketing blog.