Glad 'Trash Bag Tent' Solves Outdoor Event Trash Problems


This is a great idea. Glad transformed their ForceFlex trash bags into tents that could be used by campers at music festivals and other outdoor events. The aim, of course, was to create a really simple and excuse-free approach to litter control, a big deal and large outdoor events.

Miami-based agency Alma took the concept to SXSW and displayed the tents at the music festival and surrounding camp grounds. The case study video below captures the rave reviews.

by Steve Hall    May- 8-13   Click to Comment   
Topic: Guerilla