Crispin Porter + Bogusky Aims to Redefine #FML For Jell-O


- Crispin Porter + Bogusky aims to redefine #FML for Jell-O. Ignite community managers debate the move.

- ComScore announced the launch of its Digital Analytix Multi-Platform on Monday. The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital business analytics.

- In a recent survey, IBM found 39% of "leader" companies (defined as those in the top 20% in terms of cross-channel integration and use of technology for customer outreach) are employing real-time marketing based on customer context. Just 15% on non-"leader" companies do the same.

- Facebook, The Musical? Hmm...

- Hot models dance in bikinis to promote fashion brand.

- How do you get kids in China to wash their hands to prevent hand-foot-mouth desease? You make the whole thing into a video game.

- Nobody seems to have a problem with Blockbuster Video's biracial ad.

- Talking pets wonder what the hell is going on inside AT&T Digital Like homes.

by Steve Hall    Jun- 5-13   Click to Comment   
Topic: Research