4 Ways to Become the Number One Brand in Your Category


Competition. It's a way of life. There's no way around it but there is a way to win. How? You have to outwit, outlast and outplay your competitor. No, this isn't Survivor the TV show (remember that?). It's business. And in business the stakes are much higher.

So how can you outwit, outlast and outplay the other brands in your category? Here are four ways from AdClarity:

1. Discover your competitor's customers and profile their activity so you can lure them to your own brand's offering.

2. Leverage the traffic sources that are converting well for your competitors (and avoid the ones that are not) before they do.

3. Find the partners your competitors collaborate with, understand the effect of the partnership and lower the costs of your own partnerships and collaborations.

4. Analyze your competitors' campaign creative so you can imitate what works and avoid what doesn't.

Sound easy? Sure it does but putting it into practice is another story entirely. But, hey, there's a webinar for that. On January 29th at 1PM EST, AdClarity will host a 30 minute webinar and tell you everything you need to know to stay one step ahead of your competitor.

Sign up here. No, really. Sign up right now. Unless, of course, you don't mind losing to your competitors.

by Steve Hall    Jan-21-14   Click to Comment   
Topic: Brands