Cheerios Revisits Multiracial Family for First Ever Super Bowl Ad


Cheerios has brought back the multiracial family that sparked a storm of controversy when the brand first introduced the family back in May. The spot, released last night, shows the family in the kitchen at breakfast. Dad is explaining to his daughter that she has a baby brother on the way.

Saatchi & Saatchi New York created the ad.

Of the ad, Cheerios VP of Marketing said, "Cheerios is about families and love and connections and breakfast. Our new Cheerios ad celebrates one of those special moments in a family that America fell in love with. The ad quietly celebrates the emotional sharing and simple joys we find when spending just a few simple moments together every day."

by Steve Hall    Jan-29-14   Click to Comment   
Topic: Super Bowl 2014