P&G's Thank You Mom Sequel Will Tear You Up Just Like the Original


Wieden + Kennedy has accomplished greatness again for P&G with its sequel to the 2012 "Best Job" which paid homage to all the hard work moms do for their children. The sequel, entitled "Pick Them Back Up," again, pays homage to moms, this time with a focus on the 2014 Sochi Winter Olympics.

Like the original, in the sequel, we see moms aiding their budding Olympians to get up over and over again and to keep trying to master their particular sport. And all the while, offering the love and support only a mother can give.

As part of the campaign, P&G is sending $1,000 Visa cards to 357 Olympic moms to supplement their travel to Sochi.

Client: Procter & Gamble
Spot Title: "Pick Them Back Up"

Agency: Wieden + Kennedy, Portland, Ore.
Creative Director/Copywriter: Kevin Jones

Creative Director/Art Director: Ollie Watson
Senior Producer: Erika Madison

Account Team: Eric Gabrielson / Jesse Johnson
Strategic Planner: Dave Burg

Executive Creative Directors: Joe Staples / Susan Hoffman
Head of Production: Ben Grylewicz

Production Company: Park Pictures
Director/DP: Lance Acord

Executive Producer/Owner: Jackie Kelman-Bisbee
Executive Producer: Mary Ann Marino

Line Producer: Caroline Kousidonis
Production Designer: Jason Hamilton

Editorial Company: Joint
Editor: Peter Wiedensmith
Post Producer: Ryan Shanholtzer
Post Executive Producer: Patty Brebner

Assistant Editor: Kristy Faris

VFX Company: A52

Executive Producers: Jennifer Sofio Hall / Megan Meloth
VFX Supervisor: Patrick Murphy

VFX Producer: Kim Christensen
Lead Flame Artists: Patrick Murphy / Andy Bate

Flame Artist: Steve Wolff
Roto Artists: Cathy Shaw / Robert Shaw

CG Supervisor: Kirk Shintani
CG Artists: Erin Clark / Adam Carter / Joe Chiechi

Song: Primavera
Composer: Ludovico Einaudi
Sound Designer: Peter Wiedensmith

Mix Company: Eleven

Mixer: Jeff Payne
Producer: Caroline O'Sullivan

by Steve Hall    Jan- 6-14   Click to Comment   
Topic: Commercials