LG Creates World's Slimmest Ad No One Will Ever See


This might be an ingenious media placement. If all you deem important is the media writing about it and don't mind that no one can actually see it. WTF are we talking about?

M&C Saatchi thought it would be brilliant to tout LG's new 4 millimeter curved OLED TV by placing a 4 millimeter wide ad on the spine of Nordic Hi-Fi magazine Sound & Vision.

Of this brilliance, LG Nordic Marketing Manager Leo Dratwa says, "The media placement in Sound & Vision is not only ingenious in its simplicity; it also works as a small product demonstration of the TV. Sometimes ideas are just too good to say no to"

Well, Leo, sometimes you should say no.

by Steve Hall    Feb-24-14   Click to Comment   
Topic: Magazine