This Bee Wants to be Your Honey on Valentine's Day

To promote its all natural lip products on Valentine's Day, Burt's Bees is out with an animated :15 Instagram, created by Raliegh-based Baldwin&.

In a mix of live action and stop motion animation, a handmade paper bumblebee buzzes around a heart-shaped, party balloon flower printed with "Pop Here." When the bee does what bees do, out bursts a shower of petals and Burt's Bees products. The petals form the message, "Give your lips a natural pop of color this Valentine's Day."

Sweet